Last month, a team of volunteers united to launch the ‘Beer Backs The NHS’ initiative which, upon closing, raised a total of £2,000 for NHS Charities Together, a national charity that supports hospitals across the UK.
The ‘Beer Backs the NHS Initiative’ was the company’s way of turning surplus stocks of ale into cash to be used to support the NHS.
Customers were given the opportunity to purchase five litres of hand-crafted real ale, for only £12 plus delivery costs, with profits from every box sold being donated to the NHS.
The ‘Beer Backs the NHS Initiative’ launched on Friday 24th April, with members of the public being urged to order a 5-litre box of Bob, the business’ most renowned ale. The following week, other favourites were released and customers were able to stock up on Wickwar’s award-winning ale, Station Porter and their newest product, Stand Up IPA. By week three, they had sold out of ale and delivered a whopping 425 boxes around the UK, raising over £2,000 for the NHS.
Mike Flavin, Director of Wickwar Wessex Pub Company says, “We had a large amount of surplus beer at the time of the COVID outbreak which was going to go out of date or be disposed of, so we are delighted that we have been able to put the beer to good use, supply our loyal customers with their favourite cask ale and give support to our NHS heroes simultaneously.”